This summer, wildland firefighters are working across the west to prevent fires that threaten our homes, communities, and natural landscapes. To support their courageous efforts, we’re excited to release a brand new design for our Five Alarm roast with a mission to give back to all those fighting dangerous wildfires head-on. 

As a medium, full-bodied roast with smoky aromas and notes of dark chocolate, molasses, and cherry, Five Alarm has always had a special place in our coffee lineup. But now we invite you to enjoy this premium roast in support of the wildland firefighters working day and night to protect our communities out west.