LOWA Sportschuhe GmbH was founded in 1923 in Jetzendorf, a town located near Munich. The company still has its headquarters in this town in Upper Bavaria, even though it became part of the Italian Tecnica Group in 1993. At the time of the acquisition, the company produced 350,000 pairs of shoes each year – today, the number has risen above 2.7 million. The people responsible for this success are modellers, shoemakers, warehouse specialists, procurement managers and all other employees at LOWA.
