Luhr Jensen Sr. has long since passed, but over seventy years later, Luhr-Jensen products still sit firmly upon a foundation of knowledge, performance, quality, and value… evident in the timelessness of the Krocodile, Super Duper and Ford Fender, the ingenuity of the Dipsy Diver, Hot Shot and Jet Diver, the superiority of the J-Plug, Kwikfish and Needlefish. Each and every Luhr-Jensen product continues to take shape simply, born from an idea of a skilled angler. In the beginning, the challenge was the Great Depression. Today, it’s the challenge of each new day on the water.